Video Production Frequently Asked Questions
How long does it take to get a commercial done?
Typically we can get a commercial or marketing video done within 24 to 48 hours after the concept is written and approved. We like to plan on up to a week to allow for any problems, but when speed is needed we deliver on time without sacrificing quality at all.
I don't really have a good idea for my commercial. Can you help write it?
Absolutely. We're not just a video company, but marketing experts. We've been writing copy, producing various media advertising, and developing effective small business marketing plans for over 25 years. We understand that a good ad campaign begins with a good idea and understanding of your goals.
Can you shoot a video of my wedding or other special event?
No. Advertising / marketing is an extremely specialized field. As mentioned above, an effective advertising / marketing campaign is the result of strong ideas and meticulous execution by people who understand what makes advertising work. You wouldn't want a wedding / birthday videographer developing your business advertising campaign, right? If you're looking for event taping we will be happy to suggest a local videographer for you.
Where should my commercial run?
The concept of your commercial begins with identifying your customer and your message. This also applies when determining the most effective places to run your ad. While we don't offer bill-through placement services, we're happy to propose a schedule based on your criteria and budget. We work closely with area media outlets and can help make sure that every ad dollar you spend is working as hard as possible with no waste.
How much should I be spending on my television advertising?
Typically, it's recommended that a business invest 5% of gross sales into advertising. How much of that goes into television would depend on your specific business and goals.
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